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SLO CAL is located midway between Los Angeles and San Francisco on the beautiful Central Coast of California. Whether you are seeking a family-friendly adventure, or a romantic weekend away, we invite you to SLOw down and set yourself free, as you enjoy a life that is too beautiful to rush®.

Visit SLO CAL is your resource for travel to San Luis Obispo County. We are dedicated to providing you the planning information you need for your upcoming destination getaway. As the countywide destination marketing organization, it is our objective to ensure consumers, travel agents, tour operators, international wholesalers and media have relevant and current information for planning their next excursion to our region.

Our team is delighted to help you find more information on how you can SLOw down and take in the SLO CAL experience. Your SLO CAL trip is important to us, so we invite you to contact us at 805.541.8000 or email info@slocal.com for more information or questions.

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